Decoding shopper behaviour with

누메레이터의 월드패널

in Mexico

Man and woman unpacking grocery bags on a kitchen counter with fresh vegetables and a bottle of orange juice visible.

회사 소개

We decode the purchases of Mexican consumers and retail trends across food, drink, personal care, and household categories using Mexico’s most robust and trusted panels. With unmatched granularity, we are the reference for shopper behaviour. Our 360 degree omnichannel view measures all channels and tracks daily consumption both in and out of home, enabling a deeper understanding of not only why each purchase is made, but also the moments behind consumption. Combined with close client support, this unique approach turns rich data into actionable insight that drives sustainable brand growth.

Panels and Solutions

Two young women laughing and holding cold drinks while standing on a city street with a large white building in the background.

Out of Home consumption in Mexico is growing five times faster than In Home, creating a powerful opportunity for brands to win in increasingly dynamic moments. Our Out of Home panel captures consumption across transport, cafés, restaurants, workplaces, and on-the-go occasions, revealing what was bought, where, why, and with whom. Using a unique 360 degree methodology that integrates In Home, Out of Home, and real consumption data, we help brands understand motivations, track evolving habits, and confidently shape future growth.

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