About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
A family of two adults and three children walking out of a grocery store with paper bags of groceries and a baguette.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

Data that drives growth

Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

선두에 서기 위해 필요한 경쟁력

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

As part of Numerator, a leading data and technology company, Worldpanel by Numerator brings together global reach and local market expertise. Our teams work across regions to deliver insights that are relevant, comparable, and actionable—wherever our clients do business.
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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
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Worldpanel by Numerator in Numbers
130+
연속 패널
전 세계적으로 실제 검증된 행동을 포착합니다.
69
대상 시장
지역적 깊이와 관련성을 바탕으로 글로벌 관점을 제시합니다.
2.5M
음식 & 음료 행사 연례
사람들이 무엇을, 언제, 어떻게 소비하는지 밝혀내다.
552B
추적된 브랜드 선택
사람들이 무엇을 구매하는지, 얼마나 자주 구매하는지, 그리고 왜 다른 제품으로 바꾸는지 이해하기.
40,000+
측정된 브랜드
글로벌 거대 기업부터 지역 도전자까지.
500+
포함된 범주
FMCG, 식품, 케어, 가정용품 전반에 걸쳐
15,000+
소매업체 및 유통 채널
온라인 및 오프라인 매장에서의 행동 추적.
오른쪽 화살표
50+
years of experience
전 세계적으로 실제 검증된 행동을 포착합니다.
54
global markets
지역적 깊이와 관련성을 바탕으로 글로벌 관점을 제시합니다.
130+
Consumer Panels
사람들이 무엇을, 언제, 어떻게 소비하는지 밝혀내다.
3300
panel experts across the globe
사람들이 무엇을 구매하는지, 얼마나 자주 구매하는지, 그리고 왜 다른 제품으로 바꾸는지 이해하기.
1M+
panel samples globally
글로벌 거대 기업부터 지역 도전자까지.
50K+
brands tracked globally
FMCG, 식품, 케어, 가정용품 전반에 걸쳐
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
온라인 및 오프라인 매장에서의 행동 추적.
1K+
categories covered
온라인 및 오프라인 매장에서의 행동 추적.
오른쪽 화살표
오른쪽 화살표
패널 및 솔루션인사이트위치
채용 정보보도 자료문의하기이용 약관개인정보 보호쿠키 정책
글로벌 오피스
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런던 SE1 9LQ
T +44 (0)207 076 9000
누메레이터 월드패널 로고
소비자 행동을 해독하여 브랜드의 미래를 설계합니다. 행동 데이터를 실행 가능한 통찰로 전환하여 데이터 기반 성장을 주도합니다.
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